In this information-packed Product Innovation podcast from AUSVEG's InfoVeg Radio, first aired in September 2017, researchers and growers talk about value-adding innovations in horticulture including new product and packaging solutions, post-harvest technology and management, branding and marketing solutions.
Tips from the podcast
- “Growers should remain on top of trends” – especially global trends, such as pre-packaging fruit and vegetables for consumer convenience.
- Keep in mind consumer attitudes and perceptions, such as the growing interest in products’ nutritional content and green credentials, and the ‘war on waste’.
- Don’t over-package produce, but neither should you ignore packaging: not only is it useful for delivering information and adding to a product’s aesthetic appeal; it helps protect produce from damage, helps it retain water content and freshness, and extends its shelf life.
- Consider investing in post-harvest technology: it can save time, cut labour costs, and help ensure your produce reaches the consumer faster, in a fresh and undamaged state. One example discussed is SmartFresh, an alternate treatment that eliminates the need for ice-packing vegetables in transit by haltin browning or yellowing in vegies such as broccoli.
Listen to more InfoVeg Radio podcasts
To find out more about InfoVeg Radio or to listen to more podcasts, visit AUSVEG’s InfoVeg Radio page.