4 results for Article, Blog post, Marketing and Branding
In this information-packed podcast from AUSVEG's InfoVeg Radio, first aired in September 2017, researchers and growers talk about value-adding innovations in horticulture including new product and packaging solutions, post-harvest technology and management, branding and marketing solutions.
Meat sales and marketing company Sanger Australia, a subsidiary of Bindaree Beef Group, launched premium Aussie brand First Cut Beef in Shanghai in December 2015. The brand is now available to tens of millions of Chinese consumers through e-commerce giant JD.com.
With a population of 319 million consuming an average 95 kg of meat a year, you’d think selling Aussie steak and lamb to Americans would be a cinch. Not so, says the MLA. Check out what they’re doing to market our premium grass-fed meat Stateside.
Prospective premium produce exporters rejoice: Tourism Australia and The Precinct Studios have released a TV series showcasing Australia’s top-flight cuisine and fine fresh produce to the world.