3 results for Article, Blog post, Marketing and Beef
Meat sales and marketing company Sanger Australia, a subsidiary of Bindaree Beef Group, launched premium Aussie brand First Cut Beef in Shanghai in December 2015. The brand is now available to tens of millions of Chinese consumers through e-commerce giant JD.com.
The annual SIAL China trade expo in Shanghai is Asia's largest trade expo for food and beverage- and the ideal place to showcase premium Aussie produce. Check out this overview of Australia's beef offerings at SIAL China 2015.
With a population of 319 million consuming an average 95 kg of meat a year, you’d think selling Aussie steak and lamb to Americans would be a cinch. Not so, says the MLA. Check out what they’re doing to market our premium grass-fed meat Stateside.