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Sanger launches First Cut Australian beef in China

Sanger launches First Cut Australian beef in China

Meat sales and marketing company Sanger Australia, a subsidiary of Bindaree Beef Group, launched premium Aussie brand First Cut Beef in Shanghai in December 2015. The brand is now available to tens of millions of Chinese consumers through e-commerce giant JD.com.
AgInnovators, Published 7th Dec 2016
Aussie beef at SIAL China

Aussie beef at SIAL China

The annual SIAL China trade expo in Shanghai is Asia's largest trade expo for food and beverage- and the ideal place to showcase premium Aussie produce. Check out this overview of Australia's beef offerings at SIAL China 2015.
AgInnovators, Published 2nd Dec 2016
How Americans are learning to love Aussie beef and lamb...

How Americans are learning to love Aussie beef and lamb...

With a population of 319 million consuming an average 95 kg of meat a year, you’d think selling Aussie steak and lamb to Americans would be a cinch. Not so, says the MLA. Check out what they’re doing to market our premium grass-fed meat Stateside.
Meat and Livestock Australia (MLA), Published 3rd Dec 2015
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