The federal government has joined forces with the nation’s wine industry in a bid to encourage an additional 40,000 international tourists to visit Australia’s renowned wine regions over the next two years, injecting an estimated $170 million into the national economy.
In mid-November 2017, the government launched a brace of $5 million grant programs under its $50 million Export and Regional Wine Support Package. The overarching goal of the grant programs is to encourage overseas visitors to add “diverse and unique wine experiences” to their itineraries Down Under, thereby helping to boost winery coffers and enhance the reputation of Australia’s food, wine and tourism in international markets.
International Wine Tourism Grants
“I encourage local wineries, tourism stakeholders and consortia to apply for small and medium grants under the $5 million International Wine Tourism Competitive Grants,” said Assistant Minister for Agriculture and Water Resources Senator Anne Ruston, who announced the grant programs.
“This will fund activities such as wine tourism marketing campaigns, wine events, infrastructure and innovative products to attract international tourists to Australia’s wine regions and enhance their experience.
“The $5 million International Wine Tourism State Grants provide state wine associations with funding for international wine tourism research, planning and implementation activities,” Minister Ruston said.
“Together, these grants enhance the wine tourism experiences of international visitors – helping grow wine exports and further strengthening the reputation of Australian wines internationally.”
Export and Regional Wine Support Package
The Australian Government’s Export and Regional Wine Support Package is a three-year, $50 million initiative designed to increase the value of wine exports to a record $2.8 billion and inspire 40,000 additional international tourists to visit wine regions Down Under by 2019-20, which would inject an estimated $170 million into Australia’s economy.
“Australia’s wine industry is in a strong position, with the export value of Australian wine growing 13 percent to $2.44 billion and the volume by 9 percent to 799 million litres in the latest Wine Australia Export Report,” said Minister Ruston.
“The Export and Regional Wine Support Package aims to leverage off this momentum and increase the value of wine exports and substantially grow international wine tourism to regional communities.”
The grants will be administered by leading industry body Wine Australia.
Apply for funding by 2 March 2018
For details on applying for funding under the new initiative, visit the Wine Australia website. Applications close at 5pm on Friday 2 March 2018 ACDT.